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About In the Air



Family entertainment that matters

In The Air has been distributing appealing films and series such as Minoes, Pluk van de Petteflet, Annie MG Schmidt, Abeltje, Ja Zuster Nee Zuster, Wiplala and BING for more than 10 years. More recently, In The Air released films in cinemas for various age groups, such as Dancing Queen (winner of the Cinekid Festival Audience Award), Strijder, Casper & Emma and the golden ring, Oops! Kids overboard and Supercat Maurice.

In The Air is passionately committed to making and keeping the best content available for children and families in the Netherlands and Belgium. Our unique catalog is timeless with beautiful classics, but we are also progressive and always enrich our offering with new gems of films. In addition to local acquisitions, we travel the world in search of the most beautiful children's and youth films. We want to inspire and empower children with our content.

Reliable, accessible and striving for optimal cooperation with all our customers and relations; that's who we are! The team members of In The Air have many years of distribution experience in children's and youth films and series. We create the most optimal exploitation plan and reach for each specific film or series. Focus and passion are the magical ingredients that ensure that our projects receive the extra attention they deserve.

Ruud Lamers

Ruud Lamers

Managing Director

Ruud has a long career in the entertainment industry. In 1975 he became managing director of VIP records and later of WEA records. In 1983 he switched from music to film and became general manager of Warner Home Video Benelux. For a long time, Ruud was chairman of the industry associations for the video industry (NVPI and BVF) in the Netherlands and Belgium and the initiator of the Kijkwijzer classifications within these organizations. He is also a fervent champion of protecting the interests of filmmakers and using techniques to combat unpaid film downloads. 
Dennis Zuydervliet

Dennis Zuydervliet

General Manager

Dennis has over twenty years of experience in business development in both the entertainment and fitness industries. He has worked at Sonopress, a subsidiary of Bertelsmann, which, under his leadership, grew within a few years into the largest independent supplier of DVD services worldwide. He was Managing Director at A-Film and has been a consultant for more than 12 years in the field of physical and digital distribution (including New Line Cinema, Warner Home Video and Ziggo). Dennis was a fitness entrepreneur in Brazil and recently worked as Operational Director at fitness chain SportCity. Within In The Air Dennis is responsible for the daily management, as well as the creation and implementation of our vision for the future.
Marjolijn Janknegt

Marjolijn Janknegt

Sales & Acquisition Manager

Marjolijn has film in her DNA and has been developing, purchasing and selling films and series to various distributors and broadcasters for more than 30 years. Marjolijn strengthens the In The Air team with her many years of knowledge and network on the purchasing and sales side. She is responsible for the digital and TV exploitation of the catalog and is always looking for great new products. She strives for partnerships and intensive cooperation with all parties.
Ryan Younger

Ryan Younger


At In The Air, Rianne is responsible for the marketing of the company as well as the cinema films and TVOD releases. Since the start of her career, she has been active in the marketing and publicity of films. A world in which she feels at home and flourishes.
We also regularly work with freelance marketing managers to release the major titles.
Noesja Lamers

Noesja Lamers


Noesja Lamers manages In The Air's rights portfolio and is responsible for administration, invoicing and operational matters.
Annemiek de Jong

Annemiek de Jong

Sales Manager Theatrical

Annemiek has been in the business for over 25 years. She started on home video, but soon made the switch to theatrical. After two short trips to marketing and publicity, Annemiek always returned to theatrical sales, where her heart and extensive knowledge lie. In addition, she has specialized in film subsidies over the past decade. Within the In The Air team, Annemiek is responsible for theatrical sales and the logistics process.


Nijverheidsweg 37
2102 LK Heemstede
The Netherlands

T + 31 (0) 23 700 97 89


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